An Everyday Investor

How to Research a Company Before You Buy

If you’re new to investing, it can be tempting to buy a stock based on a friend’s tip, a flashy headline, or a viral video. But good investing doesn’t start with hype, it starts with understanding. This is how I personally research a company before I invest in it. It’s not the only way, and it’s not meant to be complicated. In fact, once you’ve done this process a few times, it’ll become second nature. We’ll start broad, zoom in on the key details, compare options, and wrap it all up with some final thoughts and reminders. Step 1: Start Big – Understand the Landscape Before diving into financials, zoom out and look at the bigger picture. You’re not just investing in a company, you’re investing in a slice of a larger system. Ask yourself: Understanding the environment helps you put performance, valuation, and risks in the right context. For example, a strong company in a struggling industry may still face headwinds, while a smaller player in a fast-growing sector might have more upside. Step 2: Get Specific – Focus on the Essentials Once you have a broad view, it’s time to dig into the company itself. You don’t need to be a financial analyst, but you should be able to answer some basic questions. Key things to look at: Is now a good time to buy?Don’t try to time the market perfectly, but pay attention to valuation and sentiment. Buying on a temporary dip in a strong company can be a smart move. Step 3: Compare Before You Commit Even if a company looks great on paper, you need to see how it stacks up against similar options. Ask yourself: Use comparison tools like Yahoo Finance, Seeking Alpha, or TradingView to evaluate side-by-side. Step 4: Use the Right Tools (Without Overcomplicating) You don’t need expensive subscriptions to do effective research. Some beginner-friendly options: Step 5: Keep Notes for Future Reference One great thing about research is you only have to do it thoroughly once.If you want to check in later or buy more shares, a quick look at updated metrics will often be enough, especially if your original thesis still holds. Mini Checklist – Company Research at a Glance ✔️ Understand the business and sector✔️ Identify competitors✔️ Check key financials: PE ratio, profits, dividends✔️ Look at long-term performance trends✔️ Read about risks and growth potential✔️ Compare with alternatives Final Thoughts: Keep It Simple, Keep It Honest Investing is part logic, part patience. A few extra minutes spent learning can save you from costly mistakes and help you hold strong when it matters most. Next Up:Want to see this system in action? I’ll be breaking down a real company step-by-step in an upcoming post. Or check out:[Circle of Competence: Invest in What You Know][What Are Dividends and Why Do They Matter?][Stocks vs ETFs: What’s the Difference?]

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Stocks vs ETFs: A Simple Guide for Your First Investment

If you’re just getting into investing, you’ve probably seen the terms stock and ETF pop up everywhere. They’re closely related, but not the same thing. In this article, I’ll explain both concepts, highlight their differences, and give you a few tips to help you choose what’s right for you as a beginner. We’ll also cover some common mistakes to avoid. Quick Overview: What’s the Stock Market? No worries, I won’t take you on a historical tour of Wall Street. But it’s useful to understand what the stock market actually is. The stock market is a marketplace where people buy and sell ownership in companies. It’s not just one place, it’s made up of exchanges like the NASDAQ, New York Stock Exchange (NYSE), London Stock Exchange (LSE), and Euronext Amsterdam. A stock might be listed on several exchanges, but buying on one doesn’t mean you can sell it on another. What Is a Stock? A stock represents a share in the ownership of a company. When you buy a stock, you become a shareholder, a (very small) part-owner of that business. These are known as public stocks, because they’re traded on public exchanges. Companies sell stock to raise money, an alternative to taking out loans or finding private investors. When a company performs well, its stock often increases in value, rewarding shareholders. However, that’s not always the case. A stock can be undervalued (priced too low) or overvalued (priced too high), and sometimes the market will correct itself. A correction is when the price of a stock or market drops by at least 10% to bring it more in line with its actual value. Tip: You don’t need to master advanced stock types to get started. Even experienced investors often stick with the basics. Pros of owning individual stocks: Cons: What Is an ETF? An ETF (Exchange Traded Fund) is a collection of many different stocks bundled together. Think of it like a shopping basket full of groceries: you’re buying a little piece of each item in the basket all at once. The most well-known example is an S&P 500 ETF, which holds shares in the 500 biggest public companies in the U.S. Buying shares in all 500 individually would be expensive, but buying one ETF share gives you access to all of them. Pros of ETFs: Cons: Key Differences at a Glance Feature Stocks ETFs Risk Higher (depends on company) Lower (spread across multiple stocks) Diversification Low (unless you own many) High (one ETF can cover 100+ companies) Cost None after buying, but volatile Usually low fees, less volatility Management You research and manage Passive (managed by fund managers) Accessibility Requires more knowledge Widely available, easier for beginners Best for… Active investors, stock pickers Beginners, passive investors, lower stress When Would You Choose One Over the Other? You might prefer stocks if: You might prefer ETFs if: There’s no rule that says you can’t use both. Many investors build a core of ETFs and add a few hand-picked stocks as they gain confidence, but only after they’ve built confidence in their circle of competence. Final Thoughts If you’re just getting started, go with an ETF or two. It’s an easy and smart way to dip your toes in. As you learn, you can slowly explore individual stocks that interest you. Start simple, diversify a bit, and don’t spread yourself too thin. A good beginner setup might include: Keep in mind: an ETF requires less research, but there are still good and bad options. In a later post I will highlight some of the better options out there. Here are some key questions to ask before making your pick (Learn more about dividends in depth → What Are Dividends): Most importantly, don’t wait for the perfect setup to get started. A bit of research goes a long way. If you’ve read this far, you already know more than most new investors.

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Dividends Explained: How They Can Build Your Passive Income

A Beginner’s Guide to Earning Passive Income If you start investing thinking you’ll get rich overnight, you’re in for a disappointment. Investing isn’t a cheat code at life that lets you skip you straight to financial independence. If it were, we’d all be sipping cocktails on a yacht by now. But it can help you grow your wealth steadily over time. How much, and how quickly, depends largely on the risk you’re willing to take, and yes, a bit of luck. In this post, I’ll explore what dividends are and the role they play in generating passive income. I’ll share what to look out for as a beginning investor and explain dividends in a way that even your elderly neighbor, or your Nan, could understand. So, what is dividend? A dividend is a way a company may reward you for owning its stock. It’s typically paid out from the company’s profits, most often in cash, though occasionally as extra shares. Think of it as a bonus for being a part-owner and sharing in the company’s success. Dividends are one of the most powerful, yet often misunderstood, aspects of investing. As a beginner, understanding this concept can unlock a simple and effective path to building long-term wealth. Whether you’re aiming to grow a retirement portfolio or just looking for some extra income, dividends can be a reliable cornerstone of your strategy. They’re paid on a set schedule, which depends on the company and its location. Some pay monthly, others quarterly, and a few just once a year. (To be clear: monthly doesn’t mean you’re getting more money, just smaller pieces more often.) Think of it like this: imagine the company’s annual dividend as a pitcher of water. Whether it’s poured into one big glass (once a year), four medium glasses (quarterly), or twelve shot glasses (monthly), the total amount stays the same. It’s just delivered in different-sized servings. Dividends are most common among mature, stable companies. High-growth firms, on the other hand, typically reinvest their profits to fuel expansion rather than paying out to shareholders. You’ll usually encounter two main types of dividend sources: Why Do Companies Pay Dividends? One of the most common questions about dividends is why a company chooses to pay them, after all, it just costs them money, right? The reasons aren’t always obvious at first glance, but there’s a lot of strategy behind it. First, dividends are a way to return value to shareholders, a “thank you” of sorts. By sharing a portion of their profits, companies show that they’re financially healthy and committed to keeping shareholders happy. Regular dividend payments can also send a positive signal to the market: it suggests confidence in future earnings. And if there’s one thing investors care about, it’s future value. Of course, the reverse also holds true: if a company cuts or eliminates its dividend, it might be a sign of trouble ahead. Here are a few other key reasons companies choose to pay dividends: Q: Why don’t companies just use the money to pay big bonuses? A: They could, but it’s not always a smart move, and it comes with trade-offs: In short, paying dividends is a way for companies to show strength, reward investors, and maintain a balanced, investor-aligned strategy, especially when they’ve moved past their early, high-growth years. A dividend tells a story: about how a company views itself, its growth future, and its relationship with you, the investor. Why do dividends matter to an investor? Dividends can be a powerful tool for building long-term wealth, especially if you reinvest them. Unlike capital gains, which require selling your shares, dividends give you actual cash without reducing your holdings. Here’s why they matter: In short: dividends let your portfolio work for you quietly in the background, providing income, buffering risk, and building value over time. How to evaluate a dividend stock Not all dividend stocks are created equal. Some are steady performers, while others might look attractive on the surface but carry more risk than reward. To choose dividend stocks that align with your strategy, you’ll want to evaluate them based on a few key metrics: Think of these metrics as ingredients in a recipe, each one adds flavor and balance to your dividend portfolio. Ignore them, and you could end up with a financial dish that doesn’t taste quite right. How to find a good dividend stock Finding a good dividend stock isn’t overly complex. As with most investing decisions, a few reliable tools and basic rules of thumb can help guide your choices. • Use stock screeners: Platforms like Yahoo Finance or TradingView allow you to filter stocks by key metrics such as dividend yield, price-to-earnings (P/E) ratio, market capitalization, and more. This can narrow your search and highlight potential candidates quickly. • Check sector strength: Certain industries—like utilities, consumer staples, and healthcare—tend to offer more stable and reliable dividends due to their consistent demand and cash flow. • Review company fundamentals: Look for companies with strong earnings history, manageable debt levels, and capable leadership. A little research—often just a quick online search—can give you a solid snapshot of a company’s financial health. As a general rule, avoid chasing the highest-yielding stocks. A high yield can sometimes signal that a company is under pressure, with a falling stock price or unstable outlook. It’s usually better to prioritize quality and consistency over size when it comes to dividends. And remember, don’t fully rely on metrics, sometimes, plain common sense is your best guide. Common mistakes to avoid with dividend investing Dividend investing is beginner-friendly but not without its pitfalls. A few common traps can quietly undermine your strategy, so being aware of them helps you make smarter choices. Lack of diversification: Even “safe” dividend stocks can underperform or face headwinds. Spread your investments across sectors, geographies, and asset types to reduce risk. Don’t put all your dividend eggs in one basket. Tax considerations for dividends Dividends are income, and like most income, they’re taxed. However,

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Circle of Competence

“Know your circle of competence, and stick within it. The size of the circle is not very important; knowing its boundaries is.” — Warren Buffett Listening to Warren Buffett is how I first learned about the “circle of competence.” It’s blindingly simple, so much so that I wish someone had explained it to me when I first started investing. Understanding this concept early on would’ve saved me a lot of time, doubt, and bad decisions. In this post, I’ll break down what a circle of competence is, why it matters, and how it can make you a more confident investor. You’ll learn how to recognize your own circle, how to stick to it, and how to expand it over time without feeling overwhelmed. What is a circle of competence? Think of your circle of competence as your investing comfort zone. It’s built from your knowledge, experiences, and interests. What topics are you naturally drawn to? What industries do you understand without needing a crash course? The articles you choose to read, the work you’ve done, the hobbies you pursue, these shape the limits of your circle. For example, during and after high school, I worked in retail. I spent about eight years in a supermarket, eventually becoming very familiar with how the business runs. Today, one of my largest holdings is the same company I once worked for. I still shop there regularly, and I understand their pricing, product flow, customer base, and how they compete. That kind of familiarity gives me confidence as an investor. It’s not about insider knowledge, it’s about knowing what you’re looking at. Why It Works: Lessons from Warren Buffett Warren Buffett and Charlie Munger often stress one core idea, invest in what you understand. Successful investing isn’t about guessing right or catching the next big thing. It’s about knowing the businesses you put your money into and having the patience to stick with them. When you understand a company or industry, you’re not just gambling, you’re making educated decisions based on how that business works and how it makes money. That insight gives you the confidence to stay calm during market swings and avoid getting pulled into shiny trends you don’t fully grasp. Sure, chasing a meme stock might feel exciting, but so does skydiving without a parachute. One just ends better than the other. Compounding growth comes from companies that grow steadily and predictably, not from rolling the dice on hype. Use your brain, not your adrenaline. How do you know what’s in your circle? A company or sector belongs in your circle of competence when you already understand how the business works. You should know what drives its revenue, who the key players are, and what common pitfalls exist in that market. So how do you know if something is outside your circle? Simple. If you have to Google every single term or concept related to the business, chances are it’s not in your circle, yet. A good rule of thumb is this: if you can’t explain the company or investment in plain language to someone else, you probably don’t understand it well enough to invest confidently. When researching a stock or ETF, take notes like you’re preparing for an exam or a presentation. I keep mine in OneNote, but any kind of journal or document works. This is also where AI can help. Ask it questions, challenge your understanding, and then double-check the facts. One trick I really like is talking to a friend or family member about the company. If your explanation starts falling apart mid-sentence, that’s a pretty clear sign you’re not quite there yet. Can you expand your circle? Absolutely. But it should be done with purpose, not just curiosity. Your circle of competence isn’t fixed, it can grow, but only with time and effort. Maybe you’re switching careers, diving into a new sector, or simply taking an interest in a field you’ve brushed up against before. Start by reading annual reports or listening to earnings calls. Follow news stories in that industry. Don’t aim to master it all at once, begin with companies that overlap with what you already know or seem naturally understandable to you. The key is patience. Building true competence takes time. You’re not just gathering facts, you’re developing intuition. Think of it more like learning a language than cramming for a quiz. How wide is wide enough? There’s no fixed number of sectors you need to be competent in. It really depends on the depth of the knowledge you already have. In general, it’s better to have a deep understanding of a few areas than a shallow grasp of many. For example, if you’re comfortable with tech and healthcare, there’s nothing wrong with focusing your investments on just those two sectors. But let’s be clear, skimming a few headlines isn’t the same as understanding a business. You need to know what decisions are being made, how the company earns money, and what risks it faces. That doesn’t mean you have to follow every press release after buying, but you do need to do your homework upfront. It’s like buying shoes. You wouldn’t blow half your salary on a pair of sneakers without trying them on first, especially if you couldn’t return them. You want to know they fit before you commit to running a marathon in them. It’s not about how big your circle is. It’s about knowing exactly where the boundaries are. Final thoughts Take some time for honest reflection and focus on your strengths. Write down industries or companies where you already have some base knowledge, or where you’re genuinely interested in learning more. Once you have that list, dive deeper and start figuring out what really makes those businesses tick. A classic example is Coca-Cola. It’s simple to understand. They make soft drinks. They sell them around the world through retail stores and restaurants. You’ll see why many investors use such blue‑chip stocks for dividends in my guide →

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